Job Data Analytics & CRO Specialist en Madrid

About the Role

We are looking for a Digital Analytics & CRO Specialist (bilingual english/spanish) to drive data-informed strategies that boost digital performance and conversion. Youll manage GA4 configurations, lead A/B testing, and collaborate with cross-functional teams to uncover and implement optimization opportunities.

Key Responsibilities

• GA4 Configuration & Data Management

Implement and maintain advanced GA4 setups, ensuring accurate tracking, data cleansing.

• Conversion Optimization (CRO)

Design and run A/B and multivariate tests using tools like VWO, Optimizely, AB Tasty or similar. Analyze test results to improve conversion rates and user experience.

• Insights & Reporting

Create strategic dashboards (Looker Studio) and reports to track KPIs and support data-driven decisions across departments.

• Data Analysis & Strategy

Analyze conversion funnels and user behavior to identify friction points and opportunities. Consolidate insights across SEO, ads, CRM, and analytics to inform strategy.

• Collaboration & Communication

Work closely with consulting, sales, and client teams. Translate complex data into clear recommendations and prioritize initiatives based on business impact.

• Client Engagement

Maintain continuous communication with clients to share insights, test results, and performance improvements.

Required Skills & Experience

• 3+ years in digital analytics and CRO (agency/freelance background preferred)

• Advanced GA4 configuration and monitoring

• Proficiency in Google Tag Manager, Excel/Google Sheets, Looker Studio

• Experience with CRO tools (VWO, Optimizely, AB Tasty, etc.)

• High level of English (C2) and fluent Spanish

• Strong communication and stakeholder management skills

• Experience in SaaS, B2B lead generation, or e-commerce

• Holistic digital marketing understanding (SEO, Ads, CRM, etc.)

• Familiarity with CRM (HubSpot,Salesforce,etc)

• Understanding of CMS platforms (WordPress, Shopify, No Code)

Nice-to-Have Skills

• Experience with Adobe Analytics and Universal Analytics

• Advanced statistical analysis and knowledge of Tableau or Power BI

• Exposure to Hotjar, Clarity, or similar tools

• Understanding of CMS platforms (WordPress, Shopify, No Code)

Benefits

• Opportunities for professional development and career growth.

• Collaborative and dynamic international work environment.

• Competitive benefits.